Work

Core Chicago Pilates

Client Experience & Operations Strategy

Refined the full client journey from onboarding to retention to how the Pilates studio communicates. Designed and ran employee and client feedback surveys, then turned the data into actionable recommendations for the founder. Writing Substack content, optimizing for SEO and LLM discoverability, and refining the studio's voice across every touchpoint.

Balanced Living Functional Medicine

Director of Operations

Spent 5+ years building the operational backbone of a functional medicine practice, supporting them from a solo practitioner seeing patients 1:1 to a membership-based company with a team of 8.

Along the way: a full visual rebrand, a podcast, marketing funnels, copywriting, sales sequences, team management and onboarding, program rollouts, and systems that supported growth and change.

  • “Lida Linville is an incredibly organized and versatile professional who has the rare ability to hold many moving pieces at once while still keeping everything on track.

    Over the five years we worked together, her role naturally expanded from administrative support into a key operational partner. She contributed to website updates, helped lead a full rebrand with a new logo and visual identity, and supported the organization and execution of multiple launches.

    Lida has a gift for taking a big idea and helping bring it to life in a clear, structured, and thoughtful way. 

    She is a pleasure to work with and supports those around her with ease.” –– Dr. Emily, Balanced Living

The LAB Pilates Teacher Training

Brand & Operations Support

Helped a teacher training program scale by building the tools their affiliate studios needed, brand guidelines to keep things consistent, student feedback forms to improve the experience, and refined pitch materials to bring in new partners and students.

Wild Women Wellness

Content & Strategy Partner

Partnered with the founder of a Naturopathic practice to shape the brand's direction and brought it to life through educational materials, workbooks, slide decks, and email content.

Nationwide Insurance

Experience Strategy

Interned on the Experience Strategy team to map the ideal retirement journey for Nationwide users. Assisted in qualitative and quantitative research, user interviews, call recording analysis, surveys, personas, and call volume data to identify the pain points driving calls to retirement accounts, and presented findings to stakeholders.