Work
Core Chicago Pilates
Client Experience & Operations Strategy
Refined the full client journey from onboarding to retention to how the Pilates studio communicates. Designed and ran employee and client feedback surveys, then turned the data into actionable recommendations for the founder. Writing Substack content, optimizing for SEO and LLM discoverability, and refining the studio's voice across every touchpoint.
Balanced Living Functional Medicine
Director of Operations
Spent 5+ years building the operational backbone of a functional medicine practice, supporting them from a solo practitioner seeing patients 1:1 to a membership-based company with a team of 8.
Along the way: a full visual rebrand, a podcast, marketing funnels, copywriting, sales sequences, team management and onboarding, program rollouts, and systems that supported growth and change.
The LAB Pilates Teacher Training
Brand & Operations Support
Helped a teacher training program scale by building the tools their affiliate studios needed, brand guidelines to keep things consistent, student feedback forms to improve the experience, and refined pitch materials to bring in new partners and students.
Wild Women Wellness
Content & Strategy Partner
Partnered with the founder of a Naturopathic practice to shape the brand's direction and brought it to life through educational materials, workbooks, slide decks, and email content.
Nationwide Insurance
Experience Strategy
Interned on the Experience Strategy team to map the ideal retirement journey for Nationwide users. Assisted in qualitative and quantitative research, user interviews, call recording analysis, surveys, personas, and call volume data to identify the pain points driving calls to retirement accounts, and presented findings to stakeholders.